The Quack Life

The original brief for this was to create a short opening scene or title sequence based on a fairy tale using one of the 7 story archetypes which are either overcoming the monster, rag to riches, the quest, voyage and return, comedy, tragedy or rebirth.

Design

Out of the choices I chose rag to riches and made the story animation to be similar a gang/mafia type plot while also telling the story of discrimination and using the fairy tale The Ugly Duckling as the base which can be seen below. I felt that the original need improvement, so I reimaged the product as a app game instead as it brings more user engagement then the animation as well as updating the illustration. I also retconned the original as a backstory and opening scene for the user in the app game. If you click the side image, it will take you to the prototype.